最近，一只名叫Labubu的毛绒“小怪兽”全球爆火。中国潮玩在全球市场的“突围”背后，是文化创意和强大生产制造能力的紧密结合。作为全国最大的游戏游艺产业基地，中山也有很多企业打造了属于自己的潮玩IP。中山市德必胜玩具有限公司的“东方韵”“二十四节气娃娃”“《山海经》神兽”“萌版甄嬛”等这些带着浓浓中国文化元素的玩具娃娃成为市场“新宠”，小小的玩具也成为了中华文化出海的有效载体。

Zhongshan Has Its Own Labubu

Recently, a plush “little monster” named Labubu has gone viral worldwide. Behind the “breakthrough” of Chinese designer toys in the global market is the close integration of cultural creativity and strong manufacturing capabilities. Zhongshan Debisheng Toys Products Co., Ltd has created products such as “Oriental Charm,” “24 Solar Terms Dolls,” “mythical creatures of Classic of Mountains and Rivers ,” and “the cute version of Zhen Huan”. These dolls, rich in Chinese cultural elements, have become “new favorites” in the market, and these small toys have also become powerful carriers for Chinese culture to go global. 

【出品】中山市海外传播中心
【统筹】廖薇
【采写】廖薇 杨骐玮
【编导/配音】杨骐玮
【拍摄/制作】刘万杰
【封面设计】林子晴
【翻译】曾嘉慧  实习生 欧静岚
【英文校对】甘颖
【英文终审】廖薇
【部分素材】罗杨鸿

编辑  甘颖  二审 廖薇 三审 陈慧